Roku opens platform … Rumors Amazon, YouTube, and Hulu among the partners being sought.

From an article by WebTvWire:

 

“This week when Roku founder and CEO, Anthony Wood, told a packed audience at the Streaming Media West conference all about his companies plans to expand onwards and upwards.

Wired reports that Wood announced:

“We’re opening up the platform to anyone who wants to put their video service on this box,”

“We’re going to release the software developer kit, so anyone can publish any channel, and users can access web content on their TVs.”

Conclusions

Wood, speaking during his keynote to the conference, refused to give a time line for this new strategy, but he did state that the company wouldn’t be changing its business model (making money from the hardware), or altering its relationship with Netflix.

This is brilliant news for existing Roku owners as well as mainstream consumers who are looking in to buying an Internet streaming set-top box.

It will be interesting to see which content providers Roku can now sign up, with the three companies already mentioned surely the natural primary targets.”

The Roku box which does include HDMI … connects directly to your TV without any connection to your PC.  Won’t be long before we can all watch Hulu and Netflix and everything thru this simple inexpensive and easy to use TV set top box.

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